Black Sheep is a creative agency that brings more than traditional branding, public relations and social media to the table. Building on these core elements, Black Sheep specializes in building brand communities through guerrilla marketing tactics, publicity stunts, flash mobs, gaming techniques and experiential marketing approaches. Using different mediums and methods that draw in the target audience and allow them to participate in the brand experience, Black Sheep focuses on creating unexpected opportunities for engagement in order to catch the market off guard, capture their attention, establish a connection and ignite a viral storytelling process.